Wednesday, February 17, 2016

About TAG Heuer: Jack Heuer

After taking control of the company that bears his name in 1962, Jack Heuer led it until the acquisition by TAG Group in 1985, after which when he left to join the electronic industry. Jack’s stewardship encompassed the years that put the brand on the map. Among other things, he oversaw the Carrera development and launch and the Calibre 11 development program. He was there when Steve McQueen donned the Monaco for the film Le Mans.

He presided over Heuer between 1971 to 1979, when the company served as the official timer for Formula 1 racing. (N.B. The Heuer logo is seen often in the recent feature film Rush, which chronicles the epic 1976 battle between drivers James Hunt and Niki Lauda.)

In 2001, Jack Heuer returned to the company bearing his family‘s name as Honorary Chairman, and following his return, TAG Heuer again reached new heights. We’ll discuss a few of the notable achievements below.

Jack Heuer retired from replica TAG Heuer watches on November 18, 2013, the day before his 81st birthday. Asked why he chose that date, he replied that he’d promised himself that he would not work beyond the age of 80. Jack is a gentleman, loved by all, and a legend in the industry he helped build.

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